Tuesday, February 21, 2012

Nicole Richie Collection by QVC

Ok, girls...it has finally happened.  Nicole Richie has joined the ranks of the celebrities/designers who have expanded their lines (clothing, accessory, jewelry) to the television shopping audience.  Following in the footsteps of Dennis Basso, Isaac Mizrahi, Heidi Klum, Rachel Zoe, the Kardashians, etc., Nicole Richie will be making her QVC debut this Friday, February 24th, with her new, moderately priced clothing and accessory line!  She will be on QVC at 9pm ET on "The Buzz on the Red Carpet - Live from LA" in anticipation of this weekend's upcoming Oscars.

Nicole Richie in one of her maxidress designs for QVC

“I want to connect with the women watching by letting them know that we are similar in many ways; I’m a mother of two and I work. We all want to feel relaxed on the inside but stylish on the outside. And that’s what I’m trying to provide.”   ~Nicole Richie to WWD  

Nicole's collaboration with QVC embodies her personal bohemian chic style with printed maxidresses, kimono jackets, flowy printed shirts, and leather hobo bags ranging in price from $75-$257.  The leather handbags are expected to be priced at $257.

Nicole and model in her flowy blouses for QVC

Nicole Richie Collection by QVC leather handbags

This latest, and third, line by Nicole is reminiscent of (but more affordable than) her Winter Kate line which  launched in 2010.  The printed maxidress, which is expected to price at $115, is similar to one she created for her Winter Kate collection.  

"It was important for me to do a version [of a maxidress] for QVC because it can be worn so many ways. I paid close attention to the seams to give a woman a nice shape, because a lot of maxidresses can feel tent-y."   ~Nicole Richie to WWD

Following Friday's debut, the Nicole Richie Collection by QVC is expected to return in August with an entire hour showcasing the line.  Coincidentally, the new collection is timed well with the upcoming debut of Fashion Star on NBC which includes Nicole in a mentoring role.

So, thoughts on this new collaboration?  Will you tune in?